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33 Affirmations for Starting A New Business

Affirmations can be used as a tool to help overcome limiting beliefs by reframing negative thoughts and replacing them with positive, empowering ones. Think of them as little positive pep talks to yourself! By repeating affirmations regularly, you can start to change the way you think about yourself and your abilities. They can help you build confidence, focus on the present, and develop a more positive outlook on life.

For example, if you have a limiting belief that you're not good enough to start a business, you can use affirmations like:

"I am capable and confident in my ability to start and run a successful business"


"I trust in my abilities to make smart business decisions."

It's important that the affirmations are in the lingo of your inner voice. Don't be afraid to change affirmations you find, to sound and feel more like you.

The above, for example could also be stated as, "I am a boss babe and I got this" or "I am a money magnet and my business is a success" to help shift your mindset and overcome that limiting belief.

Last winter I started a group program to support energy healers in developing their business, and one of the first things we had to look at was how to clear fears and limiting beliefs.

On one hand, business is quite practical and we don't need to get into the emotional story of the work we're doing in order to complete our tasks and start a new business. On the other hand, business can feel very personal, and most entrepreneurs find deep inner beliefs around self worth and social conditioning coming up when they start a new venture.

Inspired by my Healers in Business program, I've realized it's essential to create more tools for energy healers and business owners in general to become confident, empowered and unstoppable at the start of their journey. Let's dive into those affirmations, shall well?


33 Affirmations for New Business Owners to have confidence in starting and running their business. For best effect, replace the words "my business" with your actual business name. Say these out loud with intention, 3x each:

  1. I am confident and capable of starting and running a successful business.

  2. I make smart business decisions.

  3. I have a supportive network of individuals who believe in my business. (If you are still building this network, then say that... I am building a network of...)

  4. I learn and grow with ease as a business owner.

  5. I easily overcome challenges and setbacks.

  6. I am disciplined in my approach to managing my business, including paying bills and completing paperwork on time.

  7. I am financially responsible and I make smart investments in my business.

  8. I am creative and innovative in my business practices.

  9. I adapt and pivot my business with grace and ease, as needed.

  10. I am confident in my ability to market and promote my business.

  11. I effectively communicate with my customers and clients.

  12. I have a clear vision for my business and I implement it with a joyful spirit.

  13. I confidently build and lead a team. [If you work solo... I confidently acknowledge where I need support in my life and accept it with grace.]

  14. I am able to make difficult decisions with clarity, when necessary.

  15. I am passionate about my business, I remember why I started it, and this drives me to succeed.

  16. I set and achieve realistic goals for my business, everyday. I align my goals weekly, quarterly and annually, allowing my daily actions to support my overall growth.

  17. I manage my time effectively and prioritize important tasks.

  18. I stay organized and manage multiple tasks with laser focus.

  19. I tend to my stress with compassion, and I maintain a dynamic ever-changing healthy work-life balance.

  20. I am open to feedback, accountable, and I make changes as needed for a business with pride and integrity.

  21. I confidently negotiate and make easy sales. I'm a natural closer.

  22. I nurture positive lighthearted relationships with my customers and clients.

  23. I easily identify new opportunities that support my business and I take action.

  24. I effectively manage my accounting and books, and I make smart financial decisions that increase the prosperity of my business.

  25. I increase the positive reputation of my business through honest and grounded actions, and I maintain a healthy image.

  26. I plan for the long-term success of my business.

  27. I stay up to date with industry trends and adapt accordingly.

  28. I create and implement powerful sales, marketing, and business growth strategies.

  29. I build a strong, recognizable brand for my business.

  30. I create a solid financial foundation in my business and I am confident in my ability to grow.

  31. I build a strong, engaged community of good people around my business.

  32. I create a positive and productive work culture for my team. [If you work solo... I create a positive and productive work culture for myself, with kind inner dialogues, healthy breaks and planned vacations.]

  33. I am capable of achieving success and prosperity in my business. I achieve all of my sales goals and annual business goals with ease.

For affirmations to be most effective, say them out loud at least 3 times per day, every day until you feel solid about the affirmation. Make not of which affirmations above felt hard to say or believe. Write them down and say them even more often. Journal around why you feel resistance.

These affirmations will help you focus on your goals and create a positive vision for yourself. They can also help you stay motivated and focused on taking action towards achieving your goals when you sit down at your desk every morning.

Affirmations alone may not be enough to overcome limiting beliefs, but when you combine them with other techniques like visualization, goal setting and seeking support from a life or business coach you'll be unstoppable!


DAILEY LITTLE is a healing practitioner, transformational life coach, ordained Priestess, and teacher who founded Healing Heart Reiki to help others navigate life with joy. She offers private sessions, and teaches classes in healing and mindset from a magical peaceful corner of the world in Northern California. For more info see: or join our funny and often deep facebook group.

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