Many times after I teach Reiki classes, I get a handful of students who ask me how to find people to practice on. Later as students develop, they ask how they will get Reiki clients. The question of how to attract Reiki clients seems to arise at regular intervals throughout the Reiki journey! Whether you're professional or just beginning, I usually recommend the same techniques to start.
I often find that big strategies for finding clients aren't working, because practitioners and students are still nervous about talking about Reiki, so let's fix this right now... I used to practice in front of a mirror everyday when I was first starting my practice. Just like reading lines for a play, I'd write down what I could say in different circumstances, and then I'd say them out loud in a mirror.
Write this down on your calendar and then actually do it today. Take some time to look yourself in the eye, in the mirror, and talk about what you do. You can even do it now.
Reiki is all about energy, sharing, and connection. If you feel shy or nervous about telling people what you do, remember how many people are starved for connection, and how many hundreds of thousands of people could just be happier, better balanced individuals if they received hands on Reiki, distance healing, or even some heart to heart talk. Let your love for the work rise up and give you confidence in sharing what you do, from your heart.
Practice simply telling people that you do Reiki. For example, if you're at a party with strangers and acquaintances:
STRANGER: "So what is it that you do?"
YOU: "I do Reiki Healing full time."
STRANGER: "Ray--KEY? Is that some kind of therapy?"
YOU: "Actually it's a form of energy healing that helps reduce stress. It feels incredible."
Let them ask you about what you do, and then share in small tidbits. If you launch into a big explanation right away, it can be a turnoff.
Read over the example again... Notice how short the sentences are. How easy!
Now pretend you're a kiddo playing make believe, and carry on a prospective conversation with yourself. Notice how your words feel moving through your throat and coming out of your mouth. Get used to yourself talking about the work.
Now Let's Get Reiki Clients: The REAL Truth
Marketing your practice and building a client base takes time and effort. Be patient and persistent, and be open to trying different approaches to see what works best for you.
Ultimately you will want to create a clear strategy that you do again, and again. The real secret to getting clients is in the systems that you have put in place in your business. Businesses thrive, and clients come, when you repeatedly show up in the energy of being fully present and available for the specific problem that your business solves.
If you are a Reiki practitioner, "doing Reiki" is not a problem being solved, it is your calling. Your client on the other hand will be attracted by the problem you solve. When I first started my healing practice 15 years ago, my focus was stress-relief. The problem I was solving was the intangible stress and overwhelm of my clients.
Here's the magical thing about being super duper clear about that problem you're solving: it allows you to be very specific and to showcase your knowledge and passion about your topic (in my case, Stress in the body system). Because I was confident and clear, I also just attracted people who wanted to work with me on other topics.
If you REALLY want to create a steady flow of clients, be willing to clarify what problem--just for now in the next 3 months--you are focused on solving for your clients. As a Reiki practitioner your only work is to hold the sacred space so the energy can help unwind what's happening in that sphere. You don't need to be a specialist. Cultivating your specialty will come in time.
For now, take action by writing down what problem you'd like to solve. Imagine the type of client who might come for this. You want to speak to that person when you are creating your promotional material. Remind them of why your work will feel amazing and give them the results they are seeking. Be honest. Don't promise more than what you can actually offer. But help paint an exciting picture that people would love to jump into.
Take action right now, by writing down the specific problem you solve for your clients.
Now that you have some clarity about what you're doing (beyond "Reiki") and who you are helping, you can start to create a real system to reach people, share value with them, and invite them into the work. The more you repeat your system, the more you can see how well it works, and make small adjustments. Instead of doing everything in the books to get clients, you'll just do a few things really well to attract your ideal client.
If you need support with this process, reach out to me, as I have a wonderful program called Healers in Business that helps healers in the new or foundational stages set up their business.
Your Energy Also Attracts Your Reiki Clients
In energy work, it's the energy itself that magnetizes your client base. So before you begin running around beating the bushes for clients, start but running Reiki on yourself in a self-healing pattern, everyday for 15 minutes.
You don't need to be perfect or have "good energy" in order to be an attraction magnet. You are always attracting. The more you do this process of simply running energy for yourself with intention towards being of service, the more you will attract a well-rounded group of clients you truly enjoy working with in all seasons.
You can also Reiki-charge your work space. Refer to the lessons taught in your Reiki 2 Training for how to call in energy to set a sacred space. Charge up your office or practice areas with light energy and loving intention to hold a safe space.
As you flow energy, see yourself doing the work with your clients.
If you like this kind of thing, you can join me in our Healers In Business program for new energy healing practitioners, or come check out the Healing Heart Reiki Facebook group to get further ideas on energy attraction and manifesting.
7 Actions to Attract Clients
There are several ways that you can get Reiki clients as a practitioner:
Spread the word to attract clients: Let your friends, family, and community know that you are a Reiki practitioner and are available to offer sessions. I mean this literally. Begin by sending an individual text to everyone in your contacts saying, "Guess what? I received my Reiki Certification and I am now a Reiki Practitioner! I wanted to tell you in case you could use some healing or stress relief." Remember, keep text sentences short, and give people time to respond. If they're interested, you can tell them your rates and that you'd love new people to work on.
Join local wellness groups or organizations and share information about your Reiki practice and specific offering. When I first started my practice I found it helpful to visit the local Chamber of Commerce, and attend weekend farmer's markets where I would introduce myself to other business owners. Making friends in business is a healthy way to grow your mindset and have accountability. You might even receive some referrals from people who love your vibe and offer.
Build a website to share your vibe and thoughts on healing: Creating a website can help you reach a wider audience and showcase your services. It also gives you credibility. You can include information about your training, experience, and the benefits of Reiki on your website. It doesn't need to be complicated or cutting edge. I made this website using Wix, but I've also used Wordpress and Square space in the past. As a life and business coach I always suggest that clients use whatever technology feels natural and intuitive. Creating something for your Reiki business should ideally feel fun, even if there is a learning curve. I've had a few clients who chose to grow without a website, relying instead on directories. The important thing is to have a simple place online where you can easily and consistently be found.
Use social media to reach out to people: Social media platforms, such as Facebook, Instagram, and Twitter, can be powerful tools for promoting your Reiki practice. Share information about your services and post updates about your work. Don't hide behind social media, make sure you are actually connecting with people, not just liking and hearting a bunch of things. Social media can be addicting, so come to it with a clear strategy.
Participate in events where your ideal clients would be found: Look for opportunities to participate in local wellness events or fairs, where you can meet potential clients and share information about your practice. You can also think outside of the box. I discovered that a lot of my clients love coffee shops, organic food, and vacation travel, so in the past I've spoken to owners of coffee shops and travel companies in order to have permission to set out flyers, meet people, and create offers.
Create An E-List: Ask friends and new clients that you have already seen (paid or not doesn't matter) if they would like to be on your newsletter list. Set one up using a email service provider such as Constant Contact, Flodesk, Convert Kit, or Mailchimp. It doesn't have to be one of these (there are a million out there!), but you'll want to set up your list this way because it allows you to send emails in bulk without being blacklisted for spam. Your list can be super simple, and you can send a message once a month from your heart, sharing what you've been up to in the world of energy healing. Your clients will love to hear from you, and as you tell them what you are doing and offering, they may choose to buy. Having a list allows people to stay connected with you and encourages long term clients who know they can turn to you when needed.
Offer A Promotion to attract clients: Consider offering discounts or promotions to new clients or to those who refer friends or family to your practice. This can be a good way to attract new business and build your client base. Now, because I have been teaching energy work for a long time, I do feel that we as practitioners actually need to educate our clients on the value of energy healing in general, so I don't often do discounts. However, I love bundles, packages, and surprise deals. Have fun creating new and interesting ways for your clients and customers to interact with you. If you're inclined you can even create a community based around your work.
WHAT DOES IT ACTUALLY TAKE
The truth is, you don't need to do all of these things to get Reiki clients; If you begin with the energy and keep listening to your intuition, you will likely be guided for creative and fun ways to build your practice. Really hone in on your area of focus within your craft.
Begin there, and then return to this list when you'd like to deepen that growth. Spend time with it, really taking action on each suggestion to the best of your ability. If it's just not working and you need support, you can always reach out to me directly and I'd be happy to help.
You're here to light up the world with your work. Have faith, and learn to share your light.
DAILEY LITTLE is a healing practitioner, transformational life coach, ordained Priestess, and teacher who founded Healing Heart Reiki to help others navigate life with joy. She offers private sessions, and teaches classes in healing and mindset from a magical peaceful corner of the world in Northern California. For more info see: www.SantaRosaReiki.com or join our funny and often deep facebook group.